My name is Jürgen – join me on #Expedition150
Why me? Quite simply, it was my idea – and I can’t wait to explore the future of the financial industry.
My previous job at Deutsche Bank was exciting: I was a securities trader for 22 years. Shortly after completing my apprenticeship at the bank in 1996 someone asked me if I could see myself working on the floor of the Frankfurt Stock Exchange. Who wouldn’t have said yes to that? And it didn’t disappoint: until 2018 I had a fast-paced, stimulating but also time-consuming job. Among other things I developed my skills and became a derivatives specialist while I was in Chicago.
And then, from one day to the next, it was over: the department was dissolved and I was told to find myself a new position. All of a sudden I had a lot of time on my hands. For my family, the children and the garden.
I asked myself: if my old job has disappeared, then what else can Deutsche Bank offer? And where would I like to work? Which activities have a future? And wouldn’t it be exciting to explore these trends and perhaps promote new ideas myself? And where the idea for #Expedition150 came from. Deutsche Bank celebrating its 150th anniversary in 2020 is the perfect time to look into the future of the financial world. What role will it play? What is important to customers, what will they need? Which new products and services could emerge – and what is already being developed and tested within the bank? Which trends could become established and how are they connected? And what impact will the current crisis have.
I approached our Communications department with an initial concept that sounded unusual. Christian Rummel, Head of Brand Communications in Germany, was convinced straight away. “This is human, authentic and highly relevant. And it's a great way to tell stories which demonstrate our sector has more to offer than people think.”
Over time this led to #Expedition150: a self-narrated, honest and authentic concept developed entirely in-house. Fronted by the person who originally asked the questions - and can now also obtain the answers. Creativity and dedication that are rewarded. Ideas that are being taken seriously and also implemented. This was and is a major source of inspiration for me.
The new assignment brought a steep learning curve for me from the first day. Some colleagues say: “Jürgen, you’re the perfect example of the transformation currently underway at the bank.” I think it’s more a case that I’m also discovering things about myself that I wouldn’t have otherwise imagined. And that I’m learning how it is to take a leap into the unknown. Including stage fright: on the day before we started shooting I was all keyed up but standing as a novice in front of a camera is no one’s idea of fun.
“Be yourself” – was the camerawoman’s advice. I couldn’t have done it any other way.
Now it’s time to embark on #Expedition150 - and I’m looking forward to discovering new things. For the bank, our clients and for me. The future is exciting. And you’re part of it!